Communication/social media presence:

Days of letters and tv are gone by its all about the internet now days. The rise of the internet social sites supported by the growing 3g/4g network gave rise to a completely new kind of marketing. Marketing where not only the advertisers get to talk but the people that are the targets of the advertisement get to voice their opinions. Social media in most businesses is integral now because if you do something wrong the internet will let you know very quickly. The other benfit of the advertisements through social media is that demographics for the internet are much wider nowadays than tv or radio huge portion of younger people don’t watch tv at all, some households don’t have connection to any tv network at all either. This large demographic means that you need to write in such a way that it’s understandable for the average joe. Here are some useful tips

• Write for the average reader.
• Organize to serve the reader’s needs.
• Use helpful headings.
• Use “you” to speak to your reader.
• Use active voice.
• Use short sentences and short sections.
• Use concrete familiar words.
• Omit excess words.
• Place words carefully.
• Use no more than 2 or 3 levels.

A huge part of the social media presence come from the two main competitors twitter and Facebook but other forms of communication with the customers exists. The company might start running its own blog or host its own website. Advantage of this kind of media presence is that they are much more highly customizable and completely restriction free. On Facebook and twitter posts are limited to only few images and some text while if you start your own blog for example you can set your own house style and you can post about anything you want. There are also helpful guidelines for these two in terms of graphics while the same guidelines apply to the text:

• Attractive
• Relevant
• Supports the messages and purpose of the content
• Includes white space
• Uses images that demonstrate desired behaviors
• Creates good contrast between printed text and paper color; makes limited use of reverse text
• Shows consistency in font size and style